Dynamic innovative marketing and business development strategist with a 20 years record international experience in cross industry lines, multichannel distribution, marketing involving start-up, growth organizations, global key players and non-profit associations. Success in new market identification and effective realization of innovations are provable. Being a bulldog in building new business and forging strong relationships with external business partners. Exceptional cross cultural mentor and coach; combine modern business habits with sophisticated characteristics of emerging markets. Prominent references confirm the efficient working: quick strong results through a combination of excellent general and expert knowledge and a wide range of experience.

Market research results imply a visual documentation. Authentic pictures with a strong expressiveness tell more than words. E.g. McKinsey, University of Oxford, USA Today, Magento and a variety of international internet portals buy licenses of photographic documentations.

"Alexander is a strategically minded person who always values ​​fairness and is able to best serve multi-stakeholder interests. Alexander takes care to achieve a broad sustainable benefit for all involved with his work. I got to know Alexander as a very competent project developer and innovator, who always finds ways to reach his goal. He combines his extraordinary knowledge of historical and cultural contexts in Africa with a rich interdisciplinary experience spanning across the continent, taking into account developments in Asia and the Middle East.

Noteworthy is his acumen for future trends, which enables him to provide a valuable contribution to innovation as a pioneer and idea generator. His own initiatives and ideas help to trigger change and positively influence and shape markets and societies."

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Walter Esposito, Vice Chairman, Director, Akosombo Textiles Limited (ATL) Ghana

What people say about me

• 20 years’ experience in Africa

• 4 years stays in Sub-Sahara Africa

• Several stays in Asia and Middle East

• Socio Economic Development Cooperation Projects (EZA, ADA)

• e-commerce

• Peer to Peer

• New Media and online Marketing

• Crowdfunding

• Microfinancing

• Social Impact Investment

• Social Entrepreneurship

• Global Economic Partnership Projects

• Global Strategic Alliances

• Good Practice Sharing Methology

• Tracking Footprints

• Innovative Product Development

• Tactical Market Planning

• Interdisciplinary and Intercultural Experience

• Fundamental Field Research

• Deep Cultural Knowledge

• Visionary Leadership

Education

Leopold Franzens University, 03/1993 – 03/1997

Geoscience, Master Degree

Thesis: Petrophysical And Petrochemical Methods With Selected Alpine Natural Stone

Graduated with honor, Study time reduction of 1 year (4 years instead of regularly 5 years minimum duration of study)

Degree 04/1997              Mag. rer.nat. (M.Sc.) in Petrology

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The Austrian Federal Economic Chamber, 10/1997 – 05/1998

Marketing and Tourism

Graduated with best results

The Austrian Federal Economic Chamber, 10/1997 – 04/1998

Entrepreneurship exam

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Radiation protection, The Austrian Federal Economic Chamber

Tour guide, The Austrian Federal Economic Chamber

Jurisprudence, University Innsbruck

"Alex understands highly complex and multidimensional phenomenon and considers socio-cultural factors. He has a high competence in strategic partnerships with the private sector, humanitarian organizations, and for framework agreements with civil society organizations."

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David Katzlinger, Head of Department Institutional Partnership Development, Fund Development and Communications. SOS Children´s Villages International

Printed Books, Market Research/Field Studies & Articles

Sarlay, Alexander: Petrophysikalische und petrochemische Untersuchungsmethoden an ausgewählten alpinen Natursteinen / vorgelegt von Alexander Sarlay, 1997. - 121, 34 Bl. : Ill., graph. Darst. Innsbruck, Univ., Dipl.-Arb., 1997

Sarlay, Alexander: Afrika Bericht, Swarovski, pages 190, 2006

Jurkowitsch, Silke; Sarlay, Alexander: Austrian high-End quality embroideries as integral part of West African cultures, International Journal of Management Cases, Access Press, Vol 11 Issue 2, 2009

Jurkowitsch, Silke; Sarlay, Alexander: Entdecken von Vorarlberger Stickereien in Westafrika: Zukunftspapier (German Edition), 2009

Jurkowitsch, Silke; Sarlay, Alexander: An analysis of the current denotation and role of Wax & Fancy fabrics in the world of African textiles, International Journal of Management Cases, Access Press, Vol 12 Issue 3, 2010

Sarlay, Alexander; Cicek, Melissa: Zukunftspapier inclusive Proof of Concept Museum der Völker, pages 131, 2016

Sarlay, Alexander: Machbarkeitsstudie Afrika, M-Pulso, SOS – Kinderdorf, pages 164, 2015

Publications